Professional Experience

Mobile: 050-8552223
City: kfar Saba
Mail: idanmarelli@gmail.com
 

2022–2025 - Senior Art Director
Reuveni Pridan IPG - Arlo Digital

I developed and executed creative concepts across print, digital, social media, TV, and branding. I led the visual direction and the brand language for Samelet’s  brands, including social posts, landing pages, storyboards, and video content (REELS, UGC). I also used AI tools such as Midjourney, GPT-based systems, and other creative platforms to enhance visual and content development.

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Clients:
Samelet Motors, The Academic College of Tel Aviv–Yaffo, Mizrachi Tfachot Bank, AIG, Cellcom.

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2021–2022 - Art Director
Baumann Ber Rivnay Saatchi & Saatchi

I worked on developing and shaping creative concepts for a wide range of campaigns. This included print, digital, social media, TV commercials, and branding projects. I led the visual direction and made sure every idea was carried out clearly and consistently.

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Clients:
Delek Motors (cars & motorcycles), Carmel Wineries, Histadrut, Elite Coffee/Sweets.

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2018–2020 - Art Director
Adler Chomski Group / Grey

I took part in the full creative process — from the first concept to final approval. My role included day-to-day work with clients, creating social content, TV ads, and building brand language. I helped bring ideas to life and made sure they matched the client’s goals and identity.
 

Clients:
Bezeq, Samelet, Bank Hapoalim, yes, Tami4, Potato Chips, Pelephone, Delta, Shufersal, Ista, Clal, Eldan.
 

2017–2018 - Art Director
Glikman Shamir Samsonov (Publicis Group)

I designed and supervised creative work across print, digital, TV, and branding — including logo development and overall visual identity. I ensured that each project stayed true to the brand’s
look and feel.

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Clients:
Psagot, Yedioth Ahronot, Mercedes, Tuborg, Osem (Nestle), Israel Post, Tnuva, Afeka, Tamir.
 

Education

1996–1999 — WIZO France High School
2008–2010 — Ruppin Academic Center
Interactive Communication Engineering